A study discovers that people aren't au fait with techspeak. 77 percent, for example, don't know what SEO is. Isn't that a good thing?
As many a despot will tell you, when you're taking over the world, you have a tendency to believe everyone appreciates it.
The truth may well be, however, that many think they just can't do anything about it. So they let you get on with it, knowing that, sooner or later, there'll be a party to celebrate the rotting of your hubris.