Apple iPad 2.0
The iPad remains the king of the category and, even with the invasion of an army of challengers, it’s difficult to see a scenario in which the iPad won’t retain a commanding market share lead when we get to the end of 2011. It still has too many factors in its favor: usability, battery life, a massive catalog of apps, and price. The last factor might be the most important. Price has been the iPad’s greatest marketing weapon, and rivals are having a very hard time meeting the iPad’s price tag while still offering a comparable experience.
The iPad 2 probably won’t bring any revolutionary new changes — it will likely be a little thinner and lighter, have an upgraded processor, and feature front and rear cameras — but the most important thing about the iPad 2 is that it could give Apple a further advantage in price. After manufacturing over 15 million of the first-gen iPads, Apple will be able to squeeze out more efficiencies, and the component costs will have decreased over the past year.
The result: Apple will be able to pack in more and better technology for the same price with the iPad 2. Meanwhile, the company could decide to drop the price on the first-gen iPad to further undercut its rivals.
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